The Obama Campaign

Well, that was some two weeks.  The Obama campaign is over – ending in victory, of course – and I’m back to Ireland today. (…well, it was “today” when I started writing this last Sunday.)

The Obama campaign was, overall, a masterclass in grassroots activism.  The sheer numbers of people contributing to the campaign – be it money or time – was amazing.  This meant that the money and staff required to operate the campaign were there all the time.

The Bad

Despite the hype, however, this was not a wonder of grassroots decision making.  Decisions were made way above the field office level, and pushed down.  There was no pushing back up.  All literature and messaging was being delivered at state level, and was customised no more locally than congressional districts.

This occasionally led to a lack of autonomy/flexibility on the ground.  Alexandria could have done some things better given the human resources we had, but directions were being sent down to deal with all [W:Virginia] field offices, and had to take into account the fact that some didn’t have the same local resources.  There was no flexibility, particularly in the last few days, for individual offices to do more than the required.

The Good

The list of things they did well is far longer, though:click here to read the rest of the post.