Fine Gaels new campaign.
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They brand it as an alternative (fairer) budget…but there’s no actual alternative budget there. That was a bit of a letdown, really.
Still, better than nothing.
The alternative budget document is the one that Richard Bruton released in advance of the actual Budget. It’s mentioned on the Fine Gael Alternative tab
“FG APPROACH TO BUDGET
The Fine Gael approach to this year’s budget is set out in full at http://www.finegael.ie in our Pre-Budget Document “Recovery Through Reform – A Budget Perspective”. ”
And the tab itself has the summary. I would personally prefer if the entire content of document was on the same tab as the summary and also if the flash didn’t restart every time you move from place to place.
What I think is more interesting is the push behind it with advertising on the irishtimes and elsewhere. I don’t think the content or approach itself is ground breaking, it simply follows on the other themed sites that FG have used in the last few years. Sure it’s no Obama campaign clone but Obama wouldn’t get elected here (too much talk about ensuring medical care and clean water for everyone and not enough about Ger Mike’s medical card and the grant for the septic tank). Still, I expect the chorus of standard carping to emerge from the usual quarters in due course.
Can this flash video be replaced with a link. it’s starting every time you come to the page and can get very annoying.
Ditto. Please get rid of it…quick! It’s putting me off going on this site, though I guess some of you may think that might be no harm.
I hate these FG ad campaigns. They’re so persistently negative and always have been as far back as I can remember to when Alice Glenn used the ‘Turkeys voting for Christmas’ slogan for the anti-divorce campaign in the mid-1980s.
(Before anyone jumps down my throat I know that FG ‘s official policy was in favour of the divorce referendum at the time, under legislation sponsored by them; but Mrs Glenn represented a critical constituency within their party).
I think they’re terribly misdirected too: what a good opposition – not that we’ve ever had any experience of that particular manifestation irrespective of who was in government – would do is present a critique of government policy that in itself would suggest viable alternative approaches to resolving our national problems. Instead they go for the lazy option of demonising the government at every turn. Richard Bruton is an exception, though he cuts a lonely figure in this regard much of the time. Varadkar comes up with some very good points too, but then usually debases his own arguments with some gratuitously offensive personal comments.
Thing is, if this sort of advertising is supposed to connect with the public it obviously hasn’t been working for a long time. If it did work, FG would not have lost general election after general election since the early 1980s. So why do they persist in it? Are they really as politically lazy as all that or are they just a meanspirited, inept, little bunch of people?